After a devastating 0-16 season, the Detroit LIONS needed to reinvigorate their brand. I made their lion more muscular and fierce and gave their typeface a sleek new look. With first pick at draft, they took to the field with renewed purpose in 2009.

Art Director: Christina Walker

©2008 National Football League

PICTURED
The new LIONS logo and type

After a devastating 0-16 season, the Detroit LIONS needed to reinvigorate their brand. I made their lion more muscular and fierce and gave their typeface a sleek new look. With first pick at draft, they took to the field with renewed purpose in 2009.

Art Director: Christina Walker

©2008 National Football League

PICTURED
The new logo dominates center field.

After a devastating 0-16 season, the Detroit LIONS needed to reinvigorate their brand. I made their lion more muscular and fierce and gave their typeface a sleek new look. With first pick at draft, they took to the field with renewed purpose in 2009.

Art Director: Christina Walker

©2008 National Football League

PICTURED
The new LIONS helmet.

After a devastating 0-16 season, the Detroit LIONS needed to reinvigorate their brand. I made their lion more muscular and fierce and gave their typeface a sleek new look. With first pick at draft, they took to the field with renewed purpose in 2009.

Art Director: Christina Walker

©2008 National Football League

PICTURED
The LIONS get first pick at the NFL Draft.