Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Detroit’s Ford Field with official logo.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Detroit event guide and hotel key cards featuring official artwork.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
The Lombardi Trophy.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Official player artwork.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Music and automobiles represents the heritage of the Detroit region.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Official player artwork.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Luggage tag with official player.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Pregame and Postgame tickets feature official NFL artwork.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Official player artwork.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Classic microphone of “Motown”.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Airport kiosks adorned with NFL art.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Signage featuring official SBXL art lines the streets of Detroit.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Official Detroit skyline marks the end of Superbowl 40.

Detroit was the setting for the 40th anniversary of the Super Bowl. The NFL took control of their brand with this event on a new level and I designed a comprehensive theme art program used in print, broadcast, apparel and other merchandise.

Art Director: Shandon Melvin

©2006 National Football League

PICTURED
Musical schedule curtain featuring Motown microphone.