PLANTERS PEANUTS ANNIVERSARY
For Spring Design Partners For their 100th Anniversary, Planters wanted to reflect their history in their packaging. From their 1927 artwork, I went to work re-sketching Mr. Peanut with present-daygraphic sensibilities in mind. The vectored artwork appeared throughout the yea

Art Director: Pete Novello
©2006 KRAFT Foods

PICTURED
A retro Mr. Peanut heralds the company’s 100th anniversary.