For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
Soccer or football? A player keeps the ball in play by using his head.

For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
A determined hockey player keeps his eyes on the puck.

For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
This massive football player is heading straight towards you.

For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
A beach volleyball player prepares to set the ball for a spike.

For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
Defying gravity for a slam dunk.

For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
An all-American player watches as the ball goes out of the park.

For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
The entire line of TUFF GUYZ vitamin fortified sports drinks.

For Bachner + Co.
When Tuff Guys Corporation was gearing-up to take on Gatorade and Powerade in the sports drink market, they wanted me to develop characters as bold as the flavors and sports they were representing.
Art Director Cliff Bachner

©2008 Tuff Guyz Corporations

PICTURED
This massive football player is heading straight towards you.