This was one of those dream assignments where everything worked perfectly. This direction was picked out of several concept sketches. I loved creating the underwater world of this diver! I drew in large scale ink on board and then colorized in Photoshop.

Art Director: Pete Novello
©2006 Kraft Foods

PICTURED
Pen and ink, Adobe Photoshop.

For Spring Design Partners
Some of the illustrations I did for Jell-O Pudding Bite packaging. Obviously, I needed to allude to the texture, color and softness of these snacks and make them as appetizing as possible for packaging.

Art Director: Pete Novello
©2006 Kraft Foods

PICTURED
Assorted shapes and flavors. Adobe Photoshop.